Molson Coors has elevated its collaboration with ZOA Energy, a venture co-established by Dwayne ‘The Rock’ Johnson, Dany Garcia, Dave Rienzi, and John Shulman.
This strategic maneuver by Molson Coors signifies its commitment to “fortify its financial backing for ZOA,” with a clear intent to “amplify its media and promotional efforts to stimulate additional sales and broaden its market reach internationally.”
In elucidating this pivotal partnership, Dwayne “The Rock” Johnson remarked: “ZOA Energy was conceived to deliver the utmost in energy beverage formulations to the market. Through a relentless pursuit of innovation and unwavering dedication, we’ve conceived a range of superlative products that not only invigorate the daily routines of our patrons but also offer a superlative taste experience. By joining forces with Molson Coors, a reputable collaborator that shares our fervor for liquid refreshments, we can take a substantial stride toward fulfilling that commitment for a more expansive audience.”
Michelle St. Jacques, the Chief Commercial Officer at Molson Coors, acknowledged: “This investment marks another significant stride for Molson Coors as we continue our transformation into a comprehensive beverage enterprise. ZOA stands as an exceptional brand in a sector experiencing remarkable growth. Hence, we are channeling the requisite resources into its expansion, thereby expediting its ascension as a major contender within the energy beverage domain.”
As part of this agreement, Molson Coors will continue to be the exclusive distributor for ZOA and will secure a seat on its governing board.
The initial partnership between Molson Coors and ZOA was inaugurated with the brand’s debut in 2021. Presently, ZOA products are accessible at an excess of 42,000 retail establishments and are distributed through more than 160,000 distribution points spanning the United States and Canada. ZOA has recently enriched its product line by introducing two novel flavors: Strawberry Watermelon and Cherry Limeade.
In the preceding year, ZOA reported revenue surpassing the $100 million milestone, reflecting a staggering year-over-year growth rate of 138%. With Molson Coors’ augmented minority interest, the organization is resolute in declaring that “ZOA is now strategically poised to fuel further – and assertive – expansion across its retail and direct-to-consumer segments.” Furthermore, it has been disclosed that “in consequence of Molson Coors’ expanded shareholding, ZOA intends to double its investment in media marketing come 2024.”
This development comes on the heels of Molson Coors’ recent acquisition of Blue Run Spirits, a move that aptly complements the company’s “Beyond Beer” strategy. This expansion diversifies its portfolio, introducing a myriad of brands in burgeoning sectors and novel avenues for market penetration.
Johnson elucidated: “The entire ZOA collective is exuberant about the extended liaison with Molson Coors and the manifold prospects it engenders for expansion. We are appreciative of our pivotal role in Molson Coors’ commitment to growing beyond the realms of beer, and most significantly, for our role in the well-being journeys of our devoted and expanding customer base as we persist in crafting libations that enable them to manifest their optimal selves.”
St. Jacques appended: “We believe ZOA is poised to become the forthcoming prominent name in the energy beverage realm, an exemplary instance of investing in a brand that is dislodging the status quo in an expanding sector.”